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About Us

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What we do

Digital Money is an AI-driven Decision Intelligence Company focused on financial customer acquisition. We transform fragmented market signals into structured economic decisions.

At the core of the company lies a centralized decision engine designed to allocate value with measurable precision.

How we do it

We combine three data layers:

  • User intent signals
  • Media cost data
  • Partner conversion performance

These inputs are processed through proprietary logic that dynamically adjusts ranking and traffic allocation across our ecosystem. Decisions are guided by measurable performance data and continuous optimisation

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Our touchpoint

Our properties are not standalone comparison websites. They are structured environments designed to capture high-intent financial signals that continuously feed and improve our centralized decision system.

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Meet the Team

Leonardo Niccolai

Leonardo Niccolai

CEO and Co-Founder

Leonardo has been the CEO of Digital Money since 2023. He has developed extensive experience in marketing and sales during his years in Google, L’Oreal and Vodafone, combined with strong financial planning skills acquired in the early stage of his career.

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Luca Carotenuto

Luca Carotenuto

CTO

Luca joined Digital Money as CTO in September 2023. Thanks to his experience in big companies through IT consultancy and after four years spent as CTO in two startups, he acquired strong skills in project management, team management and software development in a fast-growing environment.

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